The Underlying Magic

Unique Mindset + Deep Skillset + Intuitive Use

CEOview is the “productization” of value creation expertise gained from the unique insights and experiences of a successful CEO, CFO and investment banker

It’s one thing to have a deep understanding of the various business levers that drive value, but it’s quite another to convert it into a scalable technology product platform and supporting services offering that other small/medium business leaders can use. CEOview is that platform—it is a game-changing xFP&A/Connected Planning toolset for the next-generation small/medium business CEO/CFO.

With CEOview’s products and services, you will illuminate previously unknown mysteries about your business really works, manage your business cash flow in a truly connected fashion—operating, investing, financing—for the first time, and be equipped to make data-modeled, performance-enhancing decisions in real time.

That is the the CEOview value proposition: Enlightened. Connected. Performance. CEOview is designed to be simple to implement, integrate with your existing data via a XFP&A/CPM platform, preferably Solver, and ready for use within weeks. CEOview also offers consulting services to small/medium business leaders who are ready to dramatically improve business performance.


The CEOview Founder

CEOview was created by John R. Martin.

Sought out to drive the transformation and growth of businesses across industries, John has earned the reputation as a value creator. A stabilizing yet enterprising senior executive, John leads with a vision to create a forward-looking strategy, harnesses the power of digital and tech-enabled platforms, and inspires teams to stretch beyond previously accepted limits.

Under John’s leadership—an approach that leverages his differentiated investment banking, private equity, analytics, operations, Fortune 500 process, and general management background—he has driven significant growth in shareholder value for companies he has led or advised. Over the last 20 years, John has served in CEO/CFO roles for highly successful private companies where he deployed the concepts embedded in the CEOview platform.

Earlier in his career, John advised private and public companies for 11 years as Managing Director of a middle-market investment banking/M&A firm, where he was first exposed to the power, value and the scarcity of a dynamic three-statement model as a business planning and management tool. John began his career in finance with two Fortune 100 firms. His extensive M&A experience as an investment banker and CEO/CFO has given several businesses new insights on opportunities to diversify, expand, and accelerate value growth.

 
John R. Martin, Founder

John R. Martin, Founder


Our Partners

xFPA Consulting is a leader in implementing Solver xFP&A solutions to small and medium businesses since 2007. Together, CEOview and xFPA Consulting offer SMB clients an unparalleled cloud-based xFP&A/Connected Planning offering, encompassing a Data Warehouse, Reporting, Connected Planning and Dashboards.

 

The foundation of CEOview is the top-ranked Solver Extended Financial Planning & Analysis platform, an innovative and robust xFP&A solution. Ranked by users as one of the top cloud xFP&A solutions in the world, Solver is built for the rapidly evolving demands of companies aspiring to thrive in the today’s marketplace.

Let’s Work Together